Email marketing · Head to head
Brevo vs Mailchimp
The value challenger against the incumbent. If Mailchimp's per-contact pricing has ever made you wince, Brevo's volume model exists precisely for you.
Brevo
8.1/10vs
Mailchimp
8.2/10| Brevo | Mailchimp | |
|---|---|---|
| Best for | Large lists, occasional sends, tight budgets | Beginners wanting polish and ease |
| Pricing model | Per email volume; unlimited contacts | Per contact |
| Free tier | 300 emails/day | ~500 contacts |
| Automation | Good core set | Good basics, tier-gated |
| Transactional | Built in | Separate add-on product |
| Polish | Functional | Slicker |
Where Brevo wins — and where Mailchimp wins
Brevo
- Dramatically cheaper for big, lightly-mailed lists
- Transactional email included, not bolted on
- SMS and WhatsApp in the same platform
Mailchimp
- More polished editor and templates
- Gentler for absolute beginners
- Broader third-party integration library
Our verdict
For budget-driven senders with large lists — newsletters, communities, e-commerce on margins — Brevo's economics win outright. For first-timers and brand-polish obsessives, Mailchimp remains the smoother ride.
How we compare: assessments draw on vendor documentation, published pricing, product testing where noted, and our published methodology. Prices are indicative entry-level figures — confirm current plans with vendors. We may earn commission from links on this page; it never affects our verdicts.